3 is the magic number.
Setting 3-year goals for your business is a MUST!
I have been saying something a lot over the past few weeks:
“This came from our three-year roadmap.”
The interesting thing is that many of those goals at SG Window Tint are becoming reality 12–18 months earlier than expected.
Why?
Simple.
Because we actually set three-year goals, review them every quarter, and consistently work toward them.
This all came from Traction by Gabe Wickman. Setting three year goals is one of the steps to creating your foundational Vision/Traction Organizer (VTO).
To be fair, so is setting 10 year and 1 year goals as well. So why is the three year time horizon so valuable?
One-year goals are effective, but they tend to become tactical.
Ten-year goals help shape the vision of the company, but they are often too abstract to guide day-to-day decision making.
Three-year goals sit in the middle. They are long enough to force strategic thinking, but close enough to feel achievable.
When they are specific and aligned with your long-term vision, they create direction for the business that can then be broken down into practical one-year plans and quarterly execution.
What do they look like?
To be effective, your three-year goals should be specific and difficult. They should include:
A revenue goal.
A net profit percentage goal.
A picture of what the company will look like in three years (locations, team members, new offers, etc.).
Too many business owners accidentally operate on either a 30-day survival timeline or a vague “someday” vision.
Three years forces you to think differently. It forces you to build intentionally towards the future instead of just reacting.
What are your specific and difficult 3-year goals?